WHO IS JUJU HOOK? Juju Hook was (and is) a corporate badass, author, coach, and speaker, who led strategic marketing planning sessions and her own branding agency for more than 25 years. Unexpectedly at age 48, she found herself dealing with the realities of menopause, and the dissatisfaction of carrying on with a career she’d nailed, but no longer loved. It was then that she took the brave step to pivot to an entirely new business -- one that allowed her to use what she’d mastered in the first half of life, to build something that lit her fire in the second half. This critical decision created a ripple effect, and ever since deciding to live in her essence, she’s been able to successfully guide thousands of PrimeTime women to do the same. All while leveraging her business background to help them create pipelines for profit, doing what they love.