Midlife, for women, is PrimeTime. And PrimeTime brands are changing the world. Get the goods on what makes a brand a break-through star in this one-of-a-kind guide:
What You'll Discover in The Anatomy of a PRIMETIME brand:
What Every Brand Needs
To build deep and meaningful connections
How to Inspire and Attract
The clients you most want to serve
The Specific Elements
That set you apart and build trust
Juju Hook is a brand strategist and writer dedicated to the success of midlife women. She built corporate brands for more than 25 years--first as a marketing executive in the financial industry and then as the owner of a successful corporate branding agency. Today, Juju guides midlife women entrepreneurs in building brands big enough to house the size of their potential--and in making the second half of their lives even better than the first. She is the author of Hot Flashes, Carpools, and Dirty Martinis--The Quintessential Guide for Turning Midlife into PrimeTime. She leads workshops and programs for midlife women around the world, speaks from stage, and hosts two blogs and a private group of kick-ass women called The PrimeTime posse.
